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What is form abandonment

Form abandonment occurs when respondents start filling out a form but exit before reaching the last page. When respondents abandon forms, it indicates a lost opportunity for capturing valuable leads or completing transactions. Addressing your page drop-off rate is crucial for improving overall conversion rates, enhancing customer satisfaction, and maximizing business outcomes.

Send a reminder email

You can start from your form’s settings using the steps below, or from its workflows: in your form, click Integrate on the top menu followed by Workflows. Under Conversion kit, choose Send email if form abandoned or Send Slack message if form abandoned.
1

Open form settings

Click the settings icon in the upper right area followed by Conversion kit on the left side.image.png
2

Choose a Fillout workflow template

Pick your preferred template. In this example, we’ll send an email if a form has been abandoned.Screenshot 2025-10-28 at 6.50.15 PM.png
3

Edit the trigger

The default time frame for a message to be sent is 30 minutes after the form is abandoned. Edit to change the time frame.Form abandonment
4

Format your email

Edit the contents of your email. You can also add attachments, copy colleagues, and more under Advanced. More info here.
You must have at least one email field in your form to use this feature.
If your organization was created on or after October 5, 2026 and is on the Free plan, reminder emails aren’t sent until you verify your account or upgrade. Learn more here.
Click Email on top to format the style of your message. Check this section to learn more.Form abandonment
Date answers in the reminder email follow the Date format set on the question. Learn more here.
5

Publish and share

Test your workflow through the upper right corner, then click Publish when you’re good with it. Respondents will now receive a link to their partial submission, allowing them to continue their submission on any device.To edit this workflow, go to Integrate from the top menu.

Send via Slack message

Edit Slack action to connect your Fillout account to your Slack workspace. Form abandonment Select a channel. This will automatically send a response summary in a formatted message. You can also opt to customize the message.

Receive notifications when a respondent abandons your form

Toggle the Self-email notifications switch. The email linked to your Fillout account serves as the default receiving address. This can be changed by clicking x and entering a different email. Form abandonment You can also add more receiving addresses as you see fit.

Conversion Kit

Enrich and validate emails, route leads, and more.

Partial submissions

Auto-save progress so respondents can resume later.

Lead enrichment

Route leads to different pages based on company details.